I would say this: Never judge a lawyer based on an advertisement or even a website.
It is important that the lawyer you select is a lawyer who concentrates in personal injury and has a very good reputation.
When you first meet with an injury lawyer, the lawyer should listen, understand your expectations, and be able to offer immediate help.
Beware of the lawyer who “sugar coats” the case value or an expected settlement. Good settlements only come from hard work and case preparation.
Also, judge not only the injury lawyer, but judge the law firm as well.
For instance, is the receptionist or paralegal helpful and accommodating? Does the firm seem organized?
I can tell you that behind every good injury lawyer, stands an excellent support staff.